Music icons Jessie Ware and Clara Amfo share the stage to celebrate OVO Beyond
16 August 2024 | Amy Mcardle
Music really does have the power to drive positive change. In fact, our own research* found that more than 50% of people feel inspired by musicians to make more sustainable choices in their everyday lives.
Not only that - music-based rewards really can be a game-changer, too. Around a fifth (19%) of people said they’d be motivated to take more sustainable action, with discounted tickets (77%) and exclusive VIP access (50%) coming in as the biggest incentives.
So what better way to celebrate Beyond and the incredible power music has to drive positive change, than to work with two incredible music icons, Jessie Ware and Clara Amfo.
We were lucky enough to be a fly on the wall as Jessie gave close friend Clara a ride to OVO Arena Wembley for an extra special intimate gig, exclusively for customers with Beyond.
Jessie and Clara’s trip features the two friends chatting about life, the power of music and of course, sustainability, on their EV journey to OVO Arena Wembley. At the iconic venue Jessie treats OVO customers who’ve unlocked Beyond to an epic and unforgettable intimate acoustic gig introduced by none other than Clara Amfo. Just one of the many ways Beyond rewards customers for making greener choices.
Check out the video:
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Aimed at supporting people to make better choices for them and the planet, Beyond is available for free via the OVO app. Helping you to unlock savings today and bank rewards - like free EV miles and solar panels - for a greener tomorrow.
On top of this, Beyond gives customers an extra special level of access to music events and competitions through OVO Live. This ranges from intimate gigs, to pre-sale and exclusive premium ticket access, as well as VIP lounges and experiences at OVO Arena Wembley, OVO Hydro Glasgow, and The O2 arena.
To find out more about Beyond, including eligibility criteria and how to sign up, click here.
*Strand Partners’ specialist research team surveyed 2,001 members of the UK general public between 26.07.24 - 02.08.24 online. The survey was representative by age, gender and NUTS 1 region. Strand Partners is a member of the British Polling Council and abides by its rules.